How to write less but say more | Jim VandeHei | TED Talk

In the TED Talk “How to write less but say more,” Jim VandeHei explains how people consume information in the digital age and how it has affected our ability to communicate effectively. VandeHei presents data that suggests people do not read most of what is written, and instead skim or read only headlines and subject lines. He explains that this is due to the overwhelming amount of information available and the constant distractions of the internet. VandeHei argues that it is essential to rethink the way we communicate, especially in writing, if we want to be effective at persuasion and negotiation in this digital world. The talk encourages people to use fewer words to say more and to make their communication and business writing concise, clear, and engaging.