How to outthink your competition — with a lesson from sports | Rasmus Ankersen | TED Talk

In his TED Talk on business strategy, continuity planning and big data, football executive Rasmus Ankersen breaks down “How to outthink your competition — with a lesson from sports.” Ankersen shares insights and stories from his own experience in sports gambling and advanced analytics, citing it as a perfect illustration of how to measure marketplace dynamics in the face of disruption and innovation. Ankersen argues the key to business success is the ability to make changes for the better--before it is too late. It all comes down to a company’s leadership staying informed through big data and analytics before making big decisions.