How to Market Your Product

This ‘How to Market Your Product’ micro-learning course focuses on consumers and their reasons for making a purchase. If you want to market your product or service effectively, then it helps to know the underlying reasons why people buy certain things. This video-based learning explores the three underlying motives for why customers make purchases, and provides you with ways to identify which of the three motives is most applicable to your product or service, so you can maximise your chances of success.