How to Gracefully Overcome Sales Objections

As a sales professional, it’s very common to receive objections and hesitation from prospective buyers throughout the sales cycle. These questions and feedback can give you greater intelligence about whether there’s a viable opportunity and how the buyer needs to be supported. In this course, longtime sales executive and consultant Luis Bez shares his strategies for gracefully overcoming objections, allowing you to learn from his mistakes and his success as a sales leader with over $600 Million in revenue impact while recruited at companies like LinkedIn, Google, Uber, and Tesla. Luis starts by highlighting the importance of understanding your buyer’s psychology and designing a sales process that prepares both parties for a successful partnership. He then takes you through the required preparation and common objections throughout the buyer’s journey, including prospecting, discovery calls, live product walkthroughs, and partnership kickoff. Finally, Luis shares his lessons on how to remain graceful while receiving tough objections and the importance of investing time upfront to develop a plan for supporting your customer throughout the entire sales cycle. After this course, you’ll have a framework for methodically, confidently, and gracefully handling objections throughout the sales cycle.