How to discover your business’s competitive advantage | Cristina Junqueira and Elena Crescia | TED Talk

Learn more about finance and the importance of business strategy and business continuity planning with “How to discover your business’s competitive advantage.” In this TED Talk conversation that emphasizes women in business, social entrepreneur Cristina Junqueira, who also co-founded Nubank in Brazil, speaks with Elena Crescia about the power of being customer-focused and leveraging your competitive advantage as a business. Junqueira discusses why and how she set up Nubank, offering insight on how digital fluency played a role in its business operations.