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How to Develop a Story for Business Audiences

In the dynamic world of business, the art of storytelling is a crucial tool for compelling communication and transformative leadership. However, being a great storyteller requires knowing how to develop a story using a few essential ingredients. In this course, you’ll learn how to build a diverse and personal story library as the first step to developing your own stories. You’ll also learn about three fundamental story themes you can use to make your stories resonate across various contexts. Finally, you’ll explore essential storytelling ingredients to ensure your narratives are engaging, credible, and memorable. By the end of this course, you’ll have the tools to craft captivating stories that resonate with your audience and inspire change within your organization.

This course is part of the Storytelling Pocketbook series, a series that provides tips, techniques, and tools on how to use stories to inspire and persuade others.

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