How to Build a Marketing Plan

Formal marketing planning is comparable to planning for a trip you’ll get far more out of the experience if you plan in advance and understand what lies ahead. In this course, taught by marketing expert-turned-executive Rich Tubiolo, you’ll recognize what lies at the core of marketing, why successful organizations develop comprehensive marketing plans, and why your organization will likely see much greater outcomes as a result of effective planning. you’ll be given a complete roadmap and set of tools, starting with learning how to decide on the format and goals of your plan, followed by how to perform the best type of research to guide your action plans. You’ll also discover a checklist of strategies for optimizing the elements of your brand experiences, and you’ll learn how to build a basic marketing budget. you’ll focus on how to strike a balance between advertising, content marketing, direct marketing and public relations, and you’ll discover ways to get your customers attention and earn their business. Upon completion of this course, you’ll feel confident in your ability to recognize the components of a marketing plan, build those components into a plan, and then execute and adapt your marketing plan over time.