How to build a business that lasts 100 years | Martin Reeves | TED Talk

In his TED Talk ‚ÄúHow to build a business that lasts 100 years,” corporate strategist Martin Reeves shares six principles for building resilient businesses that flourish in the face of change. He proposes a biology-inspired leadership and management approach that draws insights from the human immune system. It encourages organizations to employ a business strategy that focuses on change management over the long term rather than simply maximizing short term efficiency. He uses real world examples to illustrate how the six principles of ‚Äúbiological thinking” can help companies survive and adapt in the tumultuous, ever-changing world of today.