How do focus groups work? | Hector Lanz | TED-Ed Animation

Learn more about why people choose certain products and brands as well as the connection between psychology and marketing with “How do focus groups work?” Focus groups have been widely used by organizations and individuals as market research to find out how their products and ideas will be received by an audience. But how are focus groups put together? And how did they come about in the first place? In this TED Talk, Hector Lanz gives an informative lesson on how focus groups started and how they work to help you understand how to conduct your own market research.