How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In | David Calhoun, Rick Kash

With the recent global recession world economy has changed forever. The old tools — most notably supply-chain management — are no longer enough. The new challenge is to locate and capture the elusive pools of high-profit demand. In this summary of How Companies Win, Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world’s most admired companies.