Handling Customer Complaints

Did you know that many unsatisfied customers don’t even bother to complain?¬†Much more damaging, they simply leave and buy from your competitors.¬†Obviously, customer satisfaction isn’t enough. Businesses need to positively delight customers if they want to earn their loyalty.¬†It may seem counter-intuitive, but you can not only resolve customer complaints, but you can also turn dissatisfied customers into active promoters of the business.¬†