Got Ethics?®: Gathering Competitive Information

This module focuses on the appropriate ways to gather competitive information. There are right ways and wrong ways to get that information; we must always choose the right way. Bottom line: Know and follow the organization’s policy on gathering competitive information. Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, RandD investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.