Google Analytics Essentials

Analytics and tracking tools are an important part of today’s marketing world. Google Analytics is one of the most popular and free tools that allow businesses and individuals to track and analyze user patterns to improve the quality of their funnels and site. In this course you create a foundation and gain a basic understanding of how Google Analytics are set up and integrated into your site. We review the various reports available and how to set up customized reports and how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.