Generation Z: 03. Selling to Generation Z

In our Selling to Generation Z course we explore how to best market your business to this fast-growing group of consumers. Discover some of the characteristics of Generation Z—why they respond best to quick, relatable messaging and emojis and how they are well versed in quickly sorting vast amounts of information to connect with their interests. We discuss ways to capitalize on Gen Z’s desire to build relationships online and socially and offer examples of how to best engage with this group. We’ll also touch on how this group expects their brands to be personal, relatable and active in the global good, and how you can use strategies like gift cards, bloggers and vloggers to reach and engage with Gen Z.

Part of our Generation Z series, the Selling to Generation Z course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension.