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Experts believe that it costs at least five times more to attract a new customer than it does to keep existing ones.
A return is the change in price of an asset, investment, or project over time, which may represented in terms of price change or percentage change. A positive return represents a profit while a negative return marks a loss.
Repeat customers are more profitable, so compared to new customers; repeat customers tend to spend more and are more likely to try your new products. Businesses should therefore work towards building a customer base with trust and loyalty towards their brand, to see their profits increase over time.
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