Gaining Buy-in for Your Webinar

Even though webinars are used frequently, there are people who are still reluctant to switch to the format. If you’re planning a webinar and have reluctant participants or if your organization plans to use webinars more frequently, you must work to get user buy-in. This course is part of the Webinars Pocketbook series, a series that explains how to make your next your meeting, presentation, or training session a virtual winner. In this course, you’ll learn the five categories of Everett Rogers’s spectrum of engagement and multiple strategies to gain the buy-in of reluctant participants and facilitators. At the end of this lesson, you’ll be able to create a plan to identify your reluctant users and provide them with the information, resources, and support they need to become webinar converts.