From the Head to the Heart: Create a Positive Emotional Experience in Your Day-to-Day Business and Make Your Competition Irrelevant

Can your business sustain itself by competing on price alone? Have you cut your overhead and profit down to next to nothing and still find it hard to compete? 

This course outlines how you can differentiate your company through creating a positive emotional experience instead of a reliable transaction. It also explores how to tap into the intangible, emotional side of business to make your company stand out, and how to increase business opportunities without cutting cost.