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The connection after you get the lead or direct connect call is a follow up, not just communication after they have reached out to you. According to Lifeinsuranceleads.com, the first follow up is not to make a sale, but to let them know you are available for help and any questions.
You should not allow too much time to pass between making contact with your prospects and moving them towards customer status. Communication will help you better understand you leads and respond to their questions appropriately.
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