Finding Your Company’s North Star Metric

What goal is guiding your team? And more importantly: does it truly reflect growth across your company? In this course, Ken Rudin, SVP of User Growth at ThoughtSpot and former Head of Analytics at Facebook and Google, will teach you the value of a North Star metric that measures growth across every aspect of your business. You’ll discover the importance of choosing a metric that measures acquisition, retention, engagement, and upsell. You’ll also assess how you currently measure your success and reflect on your purpose to find your North Star. After this course, you’ll be able to measure your growth in a more holistic and meaningful way.