Enhancing Your Brand’s Social Media with Content Marketing

With billions of people using social media several hours a day, your content marketing strategy better be dialed in for maximum leverage. The possibilities seem endless and questions abound. Which platforms should you use? What type of content should you post? How can you ensure your content will resonate with the right people? How do you nuance your tone for each platform, each of which has its own unique personality? Digital marketing expert Kelli Schutrop explores all this and more, including finer strategies such as how to encourage sharing and how to manage influencers. The course material is founded on well-researched facts, proven techniques, and real-world examples based on her 15 years of marketing and sales experience.