Embracing Your Brand Values

Does your brand reflect what you believe in? In this course, Jim McCann, business leader, author, philanthropist, and founder of 1-800-Flowers.com, will share how his company follows through on living its brand values. You’ll discover how Jim defines a ‚Äúbrand,” how to serve customers rather than sell to them, and how small actions demonstrate to your stakeholders that you follow your values. After this course, you’ll have a new perspective on creating an authentic brand.