Email Marketing: Foundations

Email Marketing: Foundations for Business is a beginner course. You‚It’ll learn how and why businesses use Meta email and the foundations of building and executing an email marketing plan for your business. Email is one of the most effective forms of marketing, and businesses doing it right are getting big results. In this foundational course, you‚It’ll learn how to strategically approach email marketing to build a list, create content that interests them, and entice them to take actions that align with your overall business objectives. This course will show you the importance of email marketing, including how and why businesses use it to deliver results. We‚It’ll dive into how email fits into your marketing strategy and the different stages of the marketing funnel it can impact.You‚It’ll learn the latest trends in email, including deliverability and how these trends impact current email campaigns. We‚It’ll also cover current email legislation and regulations and how they impact your approach to email marketing. We‚It’ll cover a proven, 8-step method to building a comprehensive email marketing plan from strategy to measurement. Finally, you‚It’ll learn the foundations of executing a strong email marketing campaign. At the end of this course, you‚It’ll be prepared to strategically harness email to grow your business, with a foundational understanding of strategy, execution, planning, and best practices. This interactive course includes an Email Marketing Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.