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In spite of‚ÄØthe popularity and buzz surrounding new channels like social media and text messaging, email marketing is still one of the best ways to get in touch with your customers and prospects. Too many marketers are still missing out on email’s full potential. It can be a slippery slope, since on‚ÄØaverage,‚ÄØ3,000 marketing emails are sent each day.‚ÄØ How do you stand out from the crowd and not end up in the Spam folder?‚ÄØ There are some simple steps you can take to ensure email marketing is an effective channel for your organization.‚ÄØ
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