Email Communication for Customer Support

When email was first introduced, it was viewed as an informal and casual way to contact family and friends. It was not seen as a business tool or a professional way to contact clients.
Today email is considered a powerful tool to increase company profitability by providing clear and concise customer service. With the introduction of the “autoresponder,” it became easier for companies to schedule appointments, send out marketing materials or create promotional offers. Email has also helped in expansion into different industries such as insurance, telecommunications, real estate sales and more.