Digital Strategy: Research Tools

Digital Strategy: Research tools is an advanced course. It shows you exactly how to use different digital tools to learn about your competitors, your target audience, content topics and industry insights. The best part is that these are mostly free tools. These digital research tools answer questions like: What ads do my competitors run? What search terms are my competitors ranking for? What strategies and ad variations are my competitors using? What is my target audience searching for? What keywords are most relevant for my content strategy? What topics are trending? How can I get new content ideas? This course provides live demonstrations and pro-tips on how to use digital marketing listening and research tools. You‚It’ll learn exactly how each tool works and how to unlock the power of each tool to gain insights and inform your strategy. If you want to improve your understanding of your competitors and customers and use these insights to improve your results, this course is for you. This interactive course has a resource to help you quickly apply your learning and find the right tools. It also includes live examples, interactive activities, and opportunities to apply your learnings.