Digital Strategy: Channel Strategy

Digital Strategy: Channel Strategy is a beginner course that shows you the entire landscape and ecosystem of digital marketing so that you can choose the right channels for your business. Choosing the right digital marketing channels is vital to growing your business success. There are many channels that you can use to grow your business. The key to success is understanding which channels are most important for your business growth. This starts with a strategic understanding of the channels and how they contribute to business growth. In this course, you‚It’ll learn the importance of choosing channels strategically and how to align channels to your strategic plan. Next, we explore the core digital marketing channels, including: Social media (Facebook, LinkedIn, Instagram, TikTok, YouTube), Digital advertising (search ads, social ads, display ads, and video ads), SEO (search engine optimization), Website best practices and optimization, Conversation marketing (influencers, reviews, user-generated content), Email, CRM (customer relationship management), Mobile (optimization, apps, texting). At the end of this course, you‚It’ll know what each channel is, how it works, and how to use it for strategic business growth. This interactive course includes resources to implement the digital prioritization models successfully. In addition, it has live examples, interactive activities, and opportunities to apply your learnings.