Digital Strategy: Build a Plan

Digital Strategy: Build a Plan is an intermediate digital marketing course. It uses a proven framework for businesses to build a strategic plan for digital marketing. Rather than starting with tactics, the steps to building a plan focus on creating a deliberate, strategic, long-term approach to digital channels. By investing in a clear plan upfront, digital executions will be more focused, strategic, and successful. In this course, you‚It’ll learn exactly how to create a strategic digital marketing plan based on a proven framework. We‚It’ll start by assessing the landscape and listing using digital tools. This research stage provides insights into competitors, the target audience, and your industry. Next, we‚It’ll cover how to define your goals, strategies, and objectives, as well as the target audience. You‚It’ll learn how to develop a content plan that brings long-term value to your business. With this foundation, you can choose the right digital marketing channels. The final stages of the plan will cover how to implement best practices, track and measure, and adapt. This course takes you through the steps to building a strategic digital marketing plan. Building a comprehensive digital marketing plan is vital for success. Following the planning steps in digital marketing ensures that you’ll invest your resources in the right channels to deliver real results. This course provides a proven framework for building a strategic digital marketing plan.This interactive course includes a Digital Strategy Action Planner and a Digital Plan Checklist. In addition, it has live examples, interactive activities, and opportunities to apply your learnings.