Digital Marketing: 06. Email Marketing

Digital Marketing: 06. Email Marketing is an elearning course that explores best practices for delivering successful campaigns to your customers. Email marketing is a form of direct marketing that uses electronic mail to convey commercial messages to an audience. According to the Direct Marketing Association, for every $1 spent on email, the average return on investment (ROI) is $40. If you want to increase revenue, or even just reach out personally to your customer, check out this course. You’ll learn the key advantages and disadvantages of email marketing. We’ll discuss analytics you can use to track customer responses so you can modify your campaign instantly, and increase your business success.

This course is from our Digital Marketing series. It comes with a video, audio narration, downloadable materials, and a quick quiz. Take this course along with others in the Digital Marketing series, and learn to promote your online business to increase website traffic and build a loyal customer base.