Digital Marketing: 05. Content Marketing

Digital Marketing: 05. Content Marketing is an elearning course that shows you how to create relevant content to promote your online business. Content marketing can be described as the creation and sharing of valuable and relevant online content. It includes blog and social media posts, infographics and videos designed to build trust with consumers. It is beneficial for your bottom line and your customers. This course discusses three main reasons to use content marketing: increased sales, cost savings, and a loyal customer base. Develop an understanding of your goals and define a mission statement to help you decide what content you should create for your business.

This course is from our Digital Marketing series. It comes with a video, audio narration, downloadable materials, and a quick quiz. Take this course along with others in the Digital Marketing series, and learn to promote your online business to increase website traffic and build a loyal customer base.