Digital Advertising: Targeting

Digital Advertising: Targeting is an intermediate course. You‚It’ll learn the target options available on major ad platforms and how to choose the right target audience for your campaign. Targeting is one of the factors that make digital ads so effective. Advertisers can efficiently and effectively target the exact audience they want to reach. Understanding ad targeting is vital to executing a strategic digital ad campaign. This course will show you the types of targeting available and provide strategies and tips on when to use each one. In this course, you‚It’ll learn why targeting matters and how your target audience impacts the performance of your ads. We‚It’ll dive into the types of targeting available and take a deep dive into core, custom, look-a-like and retargeting audiences. In addition, you‚It’ll learn how to evaluate a target audience to determine if it is sufficient to meet your advertising objectives. We‚It’ll also cover AI (machine learning) and how it impacts targeting specificity as well as when to use (and not use) AI targeting). You‚It’ll discover how to evaluate your audience size based on business results, business context and budget.At the end of this course, you‚It’ll be ready to choose the right target audience for your ad campaign and evaluate the sufficiency of your audience.This interactive course includes a Digital Ads Quickstart Guide and Digital Ads Targeting Cheat Sheet to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.