Digital Advertising: Structure Digital Ads

Digital Advertising: Structure Digital Ads is an intermediate course. You‚It’ll learn exactly how to create ad campaigns with the right structure to maximize results, evaluate results and optimize campaigns. A consistent and strategic campaign structure is important to run digital ads effectively. This course will show you how to use the ad structure setup within digital ad platforms to create strategic campaigns. You’ll also learn how strong campaign structures save time and make it easier to optimize your campaigns. This course will show you exactly how to structure digital campaigns successfully using the campaign, ad set (or ad group) and ad structure. We‚It’ll dive into the details of what decisions are made at each level of the campaign setup. You‚It’ll learn the best practices for structuring your ads at each stage. We‚It’ll dive in to how to evaluate results and optimize ads effectively based on setting up the right structure. You‚It’ll also get pro tips to make your ad management more effective including naming tips and reuse assets.At the end of this course, you‚It’ll be able to implement a strategic campaign structure efficiently and effectively. This interactive course includes a Digital Ads Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.