Digital Advertising: Pixels and Tracking

Digital Advertising: Pixels and Tracking is an advanced course. You‚It’ll learn what tracking code and pixels are, why they are valuable and the best practices to set them up with your digital advertising campaigns. Tracking code and pixels connect your website to an ad platform. This allows data and user journeys to be tracked across the ad platform and your site. Tracking pixels provides advanced targeting, better measurement, and more effective ads. This course will show you what pixels are, the benefits and how to implement them. In this course you‚It’ll learn exactly what a pixel or tracking tag is and why it is important to your advertising campaign. We‚It’ll specifically cover the benefits of using the tracking codes including more campaign objectives, better targeting and more ROI based measurement.Next, you‚It’ll learn how to setup pixels and tracking code to connect your website to your ad platform. You‚It’ll also learn what events are and how to set them up properly to improve the information available from the pixel. Next, you‚It’ll learn how to check if your pixel is properly installed using tools available from the ad platforms. We‚It’ll also cover how and why pixel data may not match data from other analytics tools like website analytics. Finally, we‚It’ll learn about API-based tracking (like the Conversions API) and how and why businesses use it.At the end of this course, you‚It’ll be able to implement pixels in your digital advertising campaigns effectively. This interactive course includes a Tracking and Pixels Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.