Digital Advertising: Measurement Foundations

Digital Advertising: Measurement Foundations is an intermediate course. You‚It’ll learn the key concepts of measuring digital campaigns including key metrics, terms, KPIs and benchmarks. Measuring the impact of your ads is vital to delivering ROI. There is a lot of data available to evaluate ad performance. The key is choosing the right metrics and KPIs to evaluate your performance. This course will show you how to understand the right metrics, set KPIs, and establish meaningful benchmarks to judge your performance. This course will show you how to choose the right metrics ‚- specifically, align your metrics with your business strategy and campaign objectives. Digital ad channels like Google and Meta have made it easier to find the right metrics by highlighting the most appropriate metrics for any campaign. You‚It’ll learn the different measurement layers and differentiate between KPIs and metrics. You‚It’ll also learn the value of qualitative metrics when fully viewing your digital ad campaign performance. We‚It’ll increase your digital ad literacy by reviewing all key digital ad metrics, their definitions, and how and when to use them. You‚It’ll learn a proven method for setting KPIs and benchmarks for your campaigns to measure your success and deliver positive ROAS (return on ad spend). At the end of this course, you‚It’ll be able to set KPIs comprehensive KPIS (including quality, quantity, and cost), set benchmarks, and evaluate your campaign performance. This interactive course includes an Ad Objectives and KPI Cheat Sheet to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.