Digital Advertising: Creative Optimization

Digital Advertising: Creative Optimization is an advanced course. In it, you‚It’ll learn the many strategies, tactics, tools, and metrics that can be used to optimize creative performance over time. Most ad platforms have integrated creative optimization through testing, ad variants, and dynamic creative. In addition, advertisers can use creative metrics to evaluate creative performance. This course dives deep into how to maximize creative performance with advanced approaches. We‚It’ll start by examining scent and creative strategic alignment across ad elements. Creative may not perform if it isn‚It’t aligned with the other elements of the ad ‚- objective, target, format, and placement. In addition, the landing page and post-click experience must be aligned to produce results. We‚It’ll look at specific creative optimization strategies including dynamic creative and creative variants. You‚It’ll learn how to apply each of these concepts to improve creative performance. We‚It’ll also dive into data-based creative strategies that can improve results. Data-based creative refresh can improve your effectiveness, and a greatest-hits strategy can reduce creative investment and improve ROI. We‚It’ll cover both of these strategies, including the data to use to make the most strategic decisions. Finally, we‚It’ll dive into creative measurement. Most ad platforms include creative metrics that measure the relevance, quality, and effectiveness of digital ads. You‚It’ll learn what these metrics are and how to use them to optimize and improve ROI. At the end of this course, you‚It’ll be able to apply advanced creative measurement studies and metrics to evaluate the real impact of your digital ads.This interactive course includes a Digital Ads Creative Playbook to implement the best practices across your campaigns. It also has live examples, interactive activities, and opportunities to apply your learning.