Digital Advertising: Build a Media Plan

Digital Advertising: Build a Media Plan is an intermediate course. You‚It’ll learn exactly how to build a media plan using best practices. Media planning is an important step in maximizing your digital ad spend. The media plan defines how the budget will be spent and outlines the key execution details of the plan. A strong media plan is based on strategy and uses best practices and channel knowledge to create a plan that delivers results. You’ll learn exactly how to create a media plan (with a template) based on best practices. In this course you‚It’ll learn what a media plan is and why it is important. We‚It’ll dive into the agency briefing process including how to properly brief your agency (or how to be properly briefed as an agency) to maximize your success. We‚It’ll address specific issues of connecting media buying and creative agencies to improve alignment and results. You‚It’ll learn the specific elements of a media plan, and the best practices for creating a media plan. You‚It’ll learn how to build a media plan and the level of detail needed. Next, we‚It’ll explore how to estimate results for your media plan based on data available in advertising platforms. This will help you determine budget sufficiency and likely results from your plan. We‚It’ll also cover different planning methods including results-based planning and budget-based planning.You‚It’ll learn the best practices for channel selection and pro tips and tricks to building a strong plan that delivers results. At the end of this course, you‚It’ll be ready to create a media plan based on best practices and strategic considerations. This interactive course includes a Digital Briefing Checklist, Digital Ads Planner, Digital Ad Channels Cheat Sheet and Media Plan Evaluation Checklist to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.