Differences Between Online and Offline Business Networks

Many new businesses are being established because of the availability of various platforms through which they can reach customers – whether online or offline. According to a survey by HubSpot in 2021, 67% of respondents said they networked virtually in the past year, while 33% said they networked in person. Although offline networking took a backseat for a couple of years during COVID-19, both online and offline networking have their own set of strengths. Businesses must evaluate their target market and business model to determine which approach is best for them.