Develop Customer Relationships With a Contact Economy

Over the course of his career, Jim McCann, business leader, author, philanthropist, and founder of 1-800-Flowers.com, developed the idea of the contact economy. Essentially, it’s the principle that the more you express yourself emotionally and connect with others, the more strong relationships you’ll have in your ‚Äúrelationship bank.” In this course, Jim will teach you where the contact economy came from and what it looks like in action. You’ll also learn how Jim builds engagement authentically to improve customer relationships. After this course, you’ll have a new principle to guide your customer success and sales teams.