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The saying, ‚Äúyou shouldn’t judge people until you’ve walked a mile in their shoes,” is familiar to most people. In this saying, the walking is the action where we start to understand what someone else experiences. When customers interact with your company, regardless of who they contact throughout their journey, it’s important that the brand message stay consistent throughout their interactions. As remote working grows, organizational silos tend to develop, especially in larger companies. This makes transparent communication imperative.
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