Defining Yourself

It is mandatory to identify your interest, passions, and problems you can solve. As you need to determine the profitability of your niche. Also you need a personal brand that conveys who you are and what makes you different from everyone else. You have to be able to convey your message effectively in order for people to like and trust your brand, but it does not have to be difficult or painful.
Here are some ways of doing this:
Be clear on why you do what you do.
Explain the motivation behind any actions.