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Customer Marketing: Part 02

Understand how‚ÄØto¬†launch a customer referral‚ÄØprogram and‚ÄØwork better with customer-facing teams as you roll out your customer marketing efforts.‚ÄØActively utilizing these processes will impact your organization‚ÄØand increase your marketing ROI.‚ÄØ¬†Customer marketing is‚ÄØa team sport, it’s important that you work‚ÄØwell‚ÄØwith the other teams that‚ÄØhave‚ÄØtouchpoints with‚ÄØthe customer. With that information, define‚ÄØwhat the role of marketing will be throughout‚ÄØthe customer journey after the sale.¬†

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American English

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