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Nowadays, sales efforts in the marketing industry have shifted. In order to increase revenues and enhance customer experience, companies now use a different approach called Sales Funnel Marketing that breaks down every step of the selling process into small parts known as “the funnel”. This gives marketers full control over all stages or steps of their business model’s process so they can understand what is happening at each stage (and gain valuable insights). The first step in this process is understanding your target audience.
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