Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers | Geoffrey Moore

Discover insights from the book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore. In this course, you’ll learn how high-tech products can bridge the critical gap between early adopters and the mainstream market. The book includes tips on targeting niche markets, creating comprehensive product solutions, and effectively positioning and launching products for mainstream adoption. This book is ideal for anyone who is involved in marketing or leading high-tech companies, especially those looking to expand their market reach. After this course, you‚It’ll be prepared to apply your insights about technology adoption and market strategies to your life and career.