Critical Business Skills for Success: The Value of Great Leadership

Professor Longenecker explains the most important things he’s learned about leadership. Among these: the definition of effective leadership; the critical role of competency and character; and six leadership schools of thought. What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines—strategy, operations, finance and accounting, organizational behavior, and marketing—that everyone needs to master in today’s marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.