Critical Business Skills for Success: Targeting a Market Segment

Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer. What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines—strategy, operations, finance and accounting, organizational behavior, and marketing—that everyone needs to master in today’s marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.