Critical Business Skills for Success: Identifying Sources of Sales Growth

You’ve mastered segmentation, targeting, and positioning. Now learn how to grow and increase your sales using the 2×2 Ansoff matrix-one of the most powerful ideas in marketing. In the process, you’ll learn piercing insights into the interactions between customers (current and new), product development, diversification, and more. What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines—strategy, operations, finance and accounting, organizational behavior, and marketing—that everyone needs to master in today’s marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.