Critical Business Skills for Success: How to Segment a Market

The first question in developing a strong marketing strategy is figuring out who your customer is. That’s where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis-whether you’re working with the best market data available or (as can be the case) imperfect data. What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines—strategy, operations, finance and accounting, organizational behavior, and marketing—that everyone needs to master in today’s marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.