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A good first impression makes it much easier for the salesperson to establish rapport and confidence with a new client. First impressions are especially important when you’re selling your company’s product or service, because that means you’ll be competing against other companies who might not have as strong of a reputation yet. If possible, create connections immediately by asking specific questions about their life: what they do in their free time, where they live if outside of your area code/zip code – these types of conversations allow both parties to build rapport while learning more about each other as well.
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