Creating Your Brand Proposition

Creating Your Brand Proposition is a course that provides useful strategies to build your brand. Ben Walkenhorst, marketing consultant shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand ‚“essence‚” , envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve. Once this course is completed, you will have learned that a good brand strategy points your business in the right direction while cutting away opportunities that don‚It’t mesh with your objectives.