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The secret to successful selling is in building meaningful customer relationships. Buyers often buy from whom they like, and then use data and facts to justify their decision afterwards. So, how do we go about building meaningful customer relationships? In this course you learn how to better understand what your customers want, communicate features and benefits to guide your customers uncovering the value that is most meaningful to them and use storytelling to help them visualize how you can best be of service to them.
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