Creating Customer Trust

When people make promises that they don’t keep, you lose trust in them. It’s unlikely that¬†you’ll¬†trust a person who doesn’t deliver on what¬†they say.¬†You can see why trust is so important in selling. If your customer doesn’t believe that you’ll do what you say you’re going to do, you don’t have a future in¬†sales.¬†Customer trust is built on open and honest communication.